The Brollach

The Brollach

A' Packaging Design Award

Discover how PRHow helped Tiago Russo achieve international recognition and visibility for their innovative packaging design.

The Brollach is a disruptor. Born of tradition but unbound by convention, it is a whiskey that is at once a proud product of Irish history, yet charts a new path. It is the culmination of a long and personal search for a whiskey worthy of honouring family, one that would be amongst the finest Irish whiskeys ever produced. It is a whiskey of unparalleled distinction, embodying the design, craft, skill and attention to detail that The Craft Irish Whiskey Co. pour into every bottle.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. The Brollach exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging