The Shape of Old Memory

The Shape of Old Memory

A' Fashion, Apparel and Garment Design Award

Discover how PRHow helped Chen Bingrou achieve international recognition and visibility for their innovative fashion design.

The creation of this series of works comes from the designer’s thinking on the innovative application of traditional craft culture in contemporary design and its innovative application value. Traditional craft culture is like a treasure sunk in the deep sea. People can perceive its existence and value but rarely touch it. If it is not salvaged, it will fade away and disappear, which is regrettable. Another innovation in this work is the use of epoxy resin AB glue, it can help the work maintain its good shape like sculpture, and, pay an important role in decoration.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning fashion. The Shape of Old Memory exemplifies the pinnacle of excellence in fashion, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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