Shay Vsop

Shay Vsop

A' Packaging Design Award

Discover how PRHow helped Tiago Russo achieve international recognition and visibility for their innovative packaging design.

Crafted with Shannon Sharpe's input and inspired by Mary Porter's heritage, Shay Vsop enters the market as a product that is bold yet elegant, disruptive, a true statement piece for cognac lovers and connoisseurs. The strong, dark shapes contrast with delicate light detailing, creating a product full of contrast and raising all attentions towards the long vessel, topped by a black obsidian closure and silver detailing, where a collectible item is placed: with each batch, a different letter of the word Le Portier is foiled onto the closure, allowing collectors to procure all different batches.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Shay Vsop exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging