Skystation

Skystation

A' Street and City Furniture Design Award

Discover how PRHow helped Peter Newman achieve international recognition and visibility for their innovative street furniture design.

Skystation is an interactive sculpture that also provides some public seating. The contours of the work are designed to fit the reclining human form and encourage contemplation of the sky. The seating it provides is similar to what NASA calls Neutral Body Posture, which is the shape the body returns to when free from the influence of gravity. Skystation creates an opportunity for pause, reflection and interaction within the public realm. It is inspired by the modernist idea of form follows function. It has the incidental effect of making conversations between strangers almost inevitable.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning street furniture. Skystation exemplifies the pinnacle of excellence in street furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning street furniture