Embrasse Moi

Embrasse Moi

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Giuseppe Tortato achieve international recognition and visibility for their innovative lighting design.

Halfway between art and design, Embrasse Moi is the majestic light sculpture whose name recalls the play on words between the English brass and the lamp's curved, enveloping shape. The suspension lamp has been handcrafted: a large sculpture in burnished brass that recalls the DNA strand, the weave of which unfolds like a fil rouge throughout the space, giving every project an artistic accent that makes it unique.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Embrasse Moi exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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