Moccle

Moccle

A' Bicycle Design Award

Discover how PRHow helped Masateru Yasuda achieve international recognition and visibility for their innovative bicycle design.

Moccle is focused on the earthquake resistance of traditional Japanese wooden houses and used wood as the main material. A hybrid material combining wood and carbon fibre is used to balance flexibility and strength. By minimising functions and developing comfort and fun rather than speed, Moccle is not only a tool for mobility, but also a part of the interior that can be displayed in the living room.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning bicycle. Moccle exemplifies the pinnacle of excellence in bicycle, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning bicycle