Iedde

Iedde

A' Bakeware, Tableware, Drinkware and Cookware Design Award

Discover how PRHow helped Giuliano Ricciardi achieve international recognition and visibility for their innovative kitchenware design.

The Grammella, a tool used to shell Taranto black mussels, is a typical object of Taranto, Italy. Iedde is the result of a redesign operation focused on the analysis of the traditional tool, its use, the historic and geographic context and mussel. The ergonomics of the tool derives from the handle, whose shapes lend themselves to being received in the palm and from the blade that arises spontaneously following the curve of the grip, to connect harmoniously to the base. This makes the tool easy and comfortable to handle. Iedde is an iconic tool that represents the maritime culture of the city.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning kitchenware. Iedde exemplifies the pinnacle of excellence in kitchenware, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning kitchenware