Longfang Bridge

Longfang Bridge

A' Architectural Lighting Design Award

Discover how PRHow helped Lighting Design Institute of Wenzhou Design Assembly Company Ltd achieve international recognition and visibility for their innovative architectural lighting design.

Located in Nantang Cultural Tourism Zone and Wenruitang River Scenic Belt in Wenzhou, Longfang Bridge is a critical project for integrating vehicle and pedestrian traffic as well as expressing Tanghe Culture. Our design expresses spatial hierarchy and local culture through the contrast of lighting design colour tones and brightness between main bridge and pedestrian bridges. Lighting integrates with the structure and merges the bridge with the quiet, peaceful and romantic atmosphere of Jiangnan canal town, turning Longfang bridge into an iconic local tourist attraction over Wenruitang River.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architectural lighting. Longfang Bridge exemplifies the pinnacle of excellence in architectural lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning architectural lighting