Blue Phoenix

Blue Phoenix

A' Fine Arts and Art Installation Design Award

Discover how PRHow helped Yen Ting Cho Studio achieve international recognition and visibility for their innovative fine art design.

Blue Phoenix is a sculpture comprising interlocked aluminum parts coated with a digital print pattern. It was created in the midst of the coronavirus pandemic and global conflict, and celebrates life and progress in challenging and unpredictable times. The metal core, which changes in length, rotates in a graceful arc, as if a bird is opening its wings. It is anchored by a flat base which enhances the sense of upward and outward movement. From every angle, the sculpture offers a captivating and evolving visual experience, symbolizing human resilience and endeavor.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning fine art. Blue Phoenix exemplifies the pinnacle of excellence in fine art, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning fine art