Zhenjiu Zhencang Chinese Baijiu

Zhenjiu Zhencang Chinese Baijiu

A' Packaging Design Award

Discover how PRHow helped Ying Song Brand Design Co., Ltd achieve international recognition and visibility for their innovative packaging design.

Pearl represents a symbol of nobility and preciousness. The process of brewing and the formation of pearls are both the art of time. Therefore, pearls convey the brand culture of precious wines: precious, scarce, and high end. The combination of different materials is striking, which makes it topical and collectible. Wine bottles are displayed on a pearl shell-shaped tray, like the sculpture The Birth of Venus. The crystal base is carved with an ancient winery. LED light shows the long history of the enterprise.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Zhenjiu Zhencang Chinese Baijiu exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging