Master Ji Gong

Master Ji Gong

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped YITONG CREATIVE achieve international recognition and visibility for their innovative graphic design.

It's a movie trailer poster designed for a 2021 Chinese animated fantasy adventure film Master Ji Gong, directed by Liu Zhijiang and Qiao Yu. Inspired by Zhao Zhixin, a poet of the Qing Dynasty, Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud, Chinese ink has been extensively used in order to accurately capture the romantic charm of the dragon and the deity in the movie, and relationship between the monk and dragon, the beauty of ambiguity, the connotation deeply rooted in as well.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. Master Ji Gong exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning graphic