Mua Lau

Mua Lau

A' Furniture Design Award

Discover how PRHow helped CHING-CHENG CHANG achieve international recognition and visibility for their innovative furniture design.

As the world grapples with the rapid depletion of natural resources, contemporary designers are increasingly focused on exploring sustainable materials. One such example is the Mua Lau Chair, which draws inspiration from a beloved Taiwanese snack known for its distinctive texture of crispy exterior and soft, chewy interior. Sitting in this chair is akin to being transported to a serene bamboo forest, as the gentle breeze wafts over the body, fostering a deeper connection with nature.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Mua Lau exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture