Vicutu Concept

Vicutu Concept

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Mo Zheng achieve international recognition and visibility for their innovative interior design.

The Concept Store for the Vicutu Fashion Brand, located in Beijing urban area, providing customers with a unique experience. A large-scale three-dimensional metal weaving system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Within the interior of the concept store, the whole space language simulates the phenomena in the nature, creating an immersive place for the visitors. Curved growth walls and dynamic skylight guide customers into different display areas.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Vicutu Concept exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior