K11 Art Mall

K11 Art Mall

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Carrie Ho achieve international recognition and visibility for their innovative interior design.

A huge success since opening, K11 Wuhan in China proves that brick-and-mortar retail can thrive with the right amenity-driven design, an inherent sense of fun, and an eye on the future. Verticality was one of the driving ideas behind the retail planning, encouraging visitors to go upward and explore. Designers achieved this by strategically placing vertical landmarks as well as floor-specific landmarks throughout the mall and also connecting to the adjacent mall via an external bridge.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. K11 Art Mall exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior