Pinch

Pinch

A' Furniture Design Award

Discover how PRHow helped Chung Ping-Lun achieve international recognition and visibility for their innovative furniture design.

The Pinch Chair is a unibody, stackable, plastic chair that reimagines traditional designs with a fresh aesthetic more suited to contemporary architecture and landscapes. Designed with a unibody logic, the plastic sheet transforms into a complete chair with simple pinching and pulling moves. Its seamless, cohesive appearance creates an intuitive and dynamic visual image. The design allows for stacking during storage and stable placement on a dining table when flipped upside down, which is convenient for restaurant staff to clean the floor when closing.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Pinch exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture