Beyond Appearances

Beyond Appearances

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Hyeming Tam achieve international recognition and visibility for their innovative interior design.

The design concept of the entire space incorporates the diversity of artistic coatings, abstractly translating the imagery of Chinese classical gardens. Through techniques such as changing scenery with each step, scaling from small to large, and continuity of design, the physical space expresses the interplay of light and shadow. The layout also takes into account the psychological activities of visitors and control of their behavior by designing optimal pathways, ultimately achieving the goal of better showcasing and selling products for the business.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Beyond Appearances exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior