Global Vision at Nuit Blanche

Global Vision at Nuit Blanche

A' Lighting Projects and Light Art Design Award

Discover how PRHow helped Nargiza Usmanova achieve international recognition and visibility for their innovative lighting projects design.

The Global Vision is a monumental eye-shaped light installation that embodies the theme of immigration. The installation allows people to walk through a colorful labyrinth that sheds light on the challenges of immigration. The structure's colors constantly alter which symbolizes the changes that immigrants face in a new environment. When viewed from above, a giant eye is formed by the intersection of two semicircles which represent the East and West hemispheres on Earth.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting projects. Global Vision at Nuit Blanche exemplifies the pinnacle of excellence in lighting projects, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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