Stoniture

Stoniture

A' Furniture Design Award

Discover how PRHow helped Abbas Sufinejad achieve international recognition and visibility for their innovative furniture design.

Stoniture is a nature-inspired sofa that evokes a sense of familiarity and trust with natural stone. The designer aimed to create a furniture piece that feels like a part of nature, with a simple design and a curved edge for comfort. It has a wooden body structure with 30-density foam in its seat and measures 110 x 95 x 50 cm. The main challenge was to create a functional and aesthetically pleasing design that captures the essence of natural stone while meeting practical needs. Stoniture is a unique and perfect addition to any nature-inspired living space.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Stoniture exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture