Wood

Wood

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Magali Suchowolski achieve international recognition and visibility for their innovative lighting design.

The Wood luminaire was designed in 2017 with the clear intention of being different from what was seen on the market then. It refers to and is inspired by the classic designs of the 60s. It is made entirely of solid wood and turned by hand, a material that transmits warmth and thanks to its nobility it has a distinguished quality and presentation. Design with simple and clean lines, where the cable that breaks with a paradigm stands out, not only because it comes out of the top of the product but also because it is an exclusive design cable with jute mesh and details of golden lurex threads.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Wood exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting