Farol

Farol

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Tiago Russo achieve international recognition and visibility for their innovative lighting design.

Created by Katia Martins and Tiago Russo, Farol is the materialization of years of studies and tests in order to achieve a great lighting solution, environment-friendly, and that could create the most visual impact with minimalist lines and bold, neutral colours. A mixture of steel and cork, of contemporary lines and heritage, Farol relies on its angular geometry and central fixing to create the most impact with no visible components apart from the main conical shaping. A lamp made to be combined with others, Farol unleashes great visual impact recurring only to its minimal, angled geometry.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Farol exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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