Oita Soho

Oita Soho

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Mika Kanayama achieve international recognition and visibility for their innovative interior design.

Oita Soho was designed to create a sophisticated, relaxing space with Japanese influences and carrying some of the identity established in Oita’s first restaurant, informal and verdant with plants throughout. The space required more than the conventional approaches of minimalistic modern Japanese design to deliver a distinct, remarkable experience that is a synthesis of aesthetic and cultural elements. The work was inspired by the Tanizaki essay "In Praise of Shadows" which discusses the use, meaning and aesthetics of darkness and shadows in Japanese art, design and architecture.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Oita Soho exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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