Trip of Tea

Trip of Tea

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped Wu yao achieve international recognition and visibility for their innovative graphic design.

The two illustrations combine the two routes of tea transportation in China's history, namely the "Tea Road of Ten Thousand Miles" and the "Maritime Silk Road", using horses as envoys and running through the route of the Ten Thousand Li Tea Road. Every time they arrive in a city, local characteristics are integrated, and the image of horses is also different, mainly reflected in the form of horses and the patterns on their saddles. The pattern on the saddle will change according to the urban characteristics of the destination city.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. Trip of Tea exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning graphic