Shang Shui

Shang Shui

A' Interactive, Experiential and Immersive Design Installations Award

Discover how PRHow helped Yueh Mei Cheng achieve international recognition and visibility for their innovative installation design.

The Shang Shui integrates four design elements like tobacco, irrigated water channels, sustainable sources, and the light of hope. They symbolize the memories of Old Taichung-Jiushe, blending the hundred-year development history and land memories of Taichung into the art. Utilizing Augmented Reality, it creates an immersive vision, allowing passengers passing through the Jiushe to witness the history of Taichung's development, thus bringing the environment closer to people. The shimmering water ripples on the ground are given a life-like quality, infusing the site with abundant energy.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning installation. Shang Shui exemplifies the pinnacle of excellence in installation, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning installation