Switchbag

Switchbag

A' Fashion and Travel Accessories Design Award

Discover how PRHow helped Stéphanie Branco achieve international recognition and visibility for their innovative accessory design.

The Switch Bag is born from the pandemic's impact and mirrors the dual facets of human nature. It was inspired by architecture and the painter Mondrian. The outside of this object is minimal and silent, contrasting with the interior which has vibrant and colorful boxes. These boxes equipped with magnets can be moved and adapted to the user's needs. It morphs into a backpack, an office/nomadic home, a home decor object, or an organizer and adapts to diverse environments, echoing the resilience demanded in tough times.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning accessory. Switchbag exemplifies the pinnacle of excellence in accessory, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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