Lotus

Lotus

A' Furniture Design Award

Discover how PRHow helped Ming-Li Chang achieve international recognition and visibility for their innovative furniture design.

Lotus is a guest chair designed to bring forth a translation of traditional Ming Dynasty chair design for a modern space. The design was inspired by a Ming Dynasty folding chair that was created to allow high-class generals to maintain a gesture of status during an outing. There's a Chinese idiom that describes the growth of a lotus flower, out of the mud yet unstained. Kindness, warmth, generosity, and pureness of heart are all emotions the chair hopes to convey.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Lotus exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture