Kanpai

Kanpai

A' Packaging Design Award

Discover how PRHow helped Hui Tu achieve international recognition and visibility for their innovative packaging design.

The project team developed the citrus liquor "Kansai" (means Bottoms Up in Chinese) based on the newly developed processing skills to represent its origin Taichung City, Taiwan. The designer expects this brand new product may call for a celebration as a motivation. The geometric images of citrus tankan and ponkan are therefore retrieved as the elements to form the major icons of Kansai packaging design. The texture of citrus skin is presented based upon the printing skills of partial glazing and punching that the branding spirit is delivered efficiently and aggressively.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Kanpai exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging