Espressionismo Floreale

Espressionismo Floreale

A' Furniture Design Award

Discover how PRHow helped Laura Niubó achieve international recognition and visibility for their innovative furniture design.

Espressionismo Floreale is a rug collection about the rebirth of life through flowers. Through color and geometric shapes, each design captures one natural reproductive part of a flower in its most abstract form. The rugs are woven from a luxurious blend of New Zealand wool and vegan silk using the hand tufting technique. They come to life in six different designs: Anther, Carpel, Filament, Leaf, Petal and Stamen. The design of each rug is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature unlocking a vibrant living.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Espressionismo Floreale exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture