Flatiron

by MrSmith Studio

Award-Winning Lighting


Flatiron

Flatiron

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped MrSmith Studio achieve international recognition and visibility for their innovative lighting design.

Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Bruno Munari was used to say that to complicate things is easy, while to simplify things is very hard. Flatiron comes from the crasis of this two references. A light source encased by a body made by a simple metal sheet with just one fold. The minimum amount of elements for a product with great prominence, a collection of lamps characterized by a design as essential as effective.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Flatiron exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting

Our Services for MrSmith Studio

Supporting Excellence in Lighting

While this exceptional design's inherent quality made our work easier,
we provided comprehensive support to ensure its recognition reached the right audiences worldwide.

Industry Excellence

Elevating Lighting visibility through strategic PR.

  • ✓ Lighting innovation spotlight
  • ✓ Market leadership positioning
  • ✓ Expert lighting storytelling

Global Reach

Expanding brand presence across international markets.

  • ✓ Multi-language promotion
  • ✓ Regional market penetration
  • ✓ Strategic market positioning

Lighting Solutions

Specialized solutions for lighting excellence.

  • ✓ Chandeliers
  • ✓ Pendant lights
  • ✓ Table lamps

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Email: pr@prhow.com
Phone: +39 031 4972900

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