Spirit of Earth

Spirit of Earth

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Jingyi Miao achieve international recognition and visibility for their innovative lighting design.

During an outdoor construction, the design team observed that when a laser from gradienter sweeps across the grass, it can create a magnificent visual spectacle. This outdoor lighting uses a linear laser to sweep across the grassland in parallel and illuminate it, causing the entire grassland to shine with scattered green light spots. When in use, the light dots fluctuate up and down, as if the grass is dancing gracefully, like spirit of earth. This design aims to achieve more grassland lighting and richer visual experience with less energy, adhering to the concept of sustainable development.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Spirit of Earth exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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