Shape Care

Shape Care

A' Sporting Goods, Fitness and Recreation Equipment Design Award

Discover how PRHow helped Yating Yang achieve international recognition and visibility for their innovative sporting goods design.

Shape Care is an instrument that can meet the fitness needs of home exercisers. The design team found that most users focus on the training of hands, legs, abdomen and chest. After studying the Shape and principle of the fitness device, the design team determined three forms, which can be used as barbell by users in the original state. By bending it, it exercises the user's chest and legs. When disassembled into monomers, each monomer can be used as a dumbbell to exercise the arm, and when reassembled it can be used as an abdominal muscle wheel to exercise the abdominal muscles.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning sporting goods. Shape Care exemplifies the pinnacle of excellence in sporting goods, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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