Calligraphy Study

Calligraphy Study

A' Furniture Design Award

Discover how PRHow helped Two square meters achieve international recognition and visibility for their innovative furniture design.

The Calligraphy Study Desk celebrates the traditional Chinese art of calligraphy. When practicing calligraphy, it is necessary to stand and write, and this desk can be electrically adjusted in height, allowing users to quickly switch between sitting and standing positions. Crafted with traditional mortise and tenon joinery in solid wood, it blends modern height-adjustable desk functionality with a cozy home feel. Rattan screens enhance its traditional Chinese style. The desktop can also be tilted to accommodate people of all ages and sizes.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Calligraphy Study exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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