The Hoyu

The Hoyu

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Szu-Wei Lee achieve international recognition and visibility for their innovative interior design.

Paying homage to the corporate high reputation in the automotive agency field, the headquarters draws inspiration from the streamlined shape of cars, incorporating wind, dance movement, and dynamic flows. To respond to the dynamic and static states of natural phenomena, wooden slats are arranged alongside the windows to create an orderly sequence of light and shadows, indicating the broken and unbroken lines of Chinese Bagua. The landscape planning includes a water pond beside the building, fostering a natural harmony between the headquarters, oriental aesthetics, and environmental energy.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. The Hoyu exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior