White Box

White Box

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped TOMOHIRO ARAKI achieve international recognition and visibility for their innovative interior design.

Rather than adding additional elements to something or embellishing it with ornaments to bring out its individuality, by subtracting unnecessary elements from what is already there, people can create an expression and style that is as close to zero as possible. The idea is to keep things simple. In terms of daily life, instead of arranging the furniture and things in your home to decorate it, you can place really good things and things you like in the right places, so you can understand what is important and what is important. It becomes easier to understand what you should do.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. White Box exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior