Lap and Wrap

Lap and Wrap

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Hatsuo Morimoto achieve international recognition and visibility for their innovative architecture design.

In this plan, the retaining wall and the building foundation are rationally combined, and the surplus part is returned to the courtyard as much as possible. The foundation is not vertical but slanted to give it a shape and give it an expression. The outer wall overlaps like a stack and continuously wraps around in a belt shape. There are no windows on the outside, but on the garden side, many windows and eaves create an intermediate area, creating a space that integrates the inside and outside.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Lap and Wrap exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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