Outotsu

Outotsu

A' Bakeware, Tableware, Drinkware and Cookware Design Award

Discover how PRHow helped Satoshi Umeno achieve international recognition and visibility for their innovative kitchenware design.

Outotsu means unevenness in Japanese. Stacking is now possible with the concave part of the glass and the convex part of the coaster. The coaster absorbs water droplets that form on the glass. It also has excellent deodorizing and antibacterial properties. The protrusions on the bottom of the glass create convection when you pour a drink into it, drawing in air that enhances the aroma and balances the flavor of the drink. There is no need to mix with a stirrer, and the beer will foam better. Another convenient feature is that both can be stacked for storage.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning kitchenware. Outotsu exemplifies the pinnacle of excellence in kitchenware, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning kitchenware