Umi

Umi

A' Interface, Interaction and User Experience Design Award

Discover how PRHow helped Sizhe Huang achieve international recognition and visibility for their innovative interface design.

Umi redefines digital communication by transforming abstract emotions into tangible experiences, bridging the gap between digital interactions and human touch. Inspired by the paradox of connectivity breeding isolation, it innovates through physical objects that embody emotions and interactive technology that simulates touch. The design challenges the norm by integrating haptic feedback and sensory materials, fostering a deeper human connection. Umi embodies a shift towards a more authentic and empathetic digital dialogue.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interface. Umi exemplifies the pinnacle of excellence in interface, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interface