Aurora of Arthur

Aurora of Arthur

A' Watch Design Award

Discover how PRHow helped Raymond Jones achieve international recognition and visibility for their innovative watch design.

Inspired by the strength and courage depicted in the Arthurian legend, the Aurora of Arthur is a symphony of finely crafted original designs, incorporating the iconic red hue from natural mother-of-pearl with a mystical fume effect. It also features polished 3D multifaceted hour markers, sword-shaped hands, and an open-heart movement constantly visible to the wearer. The casing recalls Arthur's dragon scale armour, paired with a crown-shaped watch crown, resembling a sword hilt from the side. The legendary dual-dragon engraved rotor seen at the back adds to its narrative allure.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning watch. Aurora of Arthur exemplifies the pinnacle of excellence in watch, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning watch