Jiao Yu Gin

Jiao Yu Gin

A' Packaging Design Award

Discover how PRHow helped Laizhou Distillery achieve international recognition and visibility for their innovative packaging design.

This localised gin packaging gives customers a pleasant and relaxing drinking experience. The main body of the package showcases the aesthetic characteristics of the traditional bamboo weaving culture of the Ba Shu style combined with the modern, sophisticated art style. The bamboo weaving element and raw material labelling also express the brand concept of Natural as Nature. While ensuring an attractive appearance, using bamboo paper and oak cork also rejuvenates environmental sustainability.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Jiao Yu Gin exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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