Radiance of Nature with Urushi

Radiance of Nature with Urushi

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Yu Watanabe achieve international recognition and visibility for their innovative lighting design.

Derived from sustainably harvested natural sap in Japan, Urushi lacquer is applied to bamboo creating an immersive space amongst tree-like forms. Unlike Western culture, where people remove shadows from space, this project intentionally creates shadows as a part of aesthetic beauty. The columns of Urushi can reflect a candle-like light in a dark room, giving off a luminous glow that gives a sense of the depth of darkness. The unique properties of shape and light create an enchanting interplay of light reflections and shadows evoking a microcosmic space reminiscent of nature.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Radiance of Nature with Urushi exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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