Aurora

Aurora

A' Furniture Design Award

Discover how PRHow helped Ziel Home Furnishing Technology Co., Ltd achieve international recognition and visibility for their innovative furniture design.

After the Covid-19 pandemic, as life gradually returned to its usual rhythm, there was a growing longing for social connections, leading to the rise in popularity of Home Parties. Amid the busyness and anxieties of modern existence, The Aurora Bar Table offers a serene haven. By simply pressing a button, users can access three gentle lighting modes. Whether one seeks personal relaxation, gathers with a small circle of friends, or joins in a lively gathering with loved ones, this table provides a welcoming space where individuals can find a sense of belonging.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Aurora exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture