Wow Long Rice Crust

Wow Long Rice Crust

A' Packaging Design Award

Discover how PRHow helped Guan Zi achieve international recognition and visibility for their innovative packaging design.

Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing. To expand the youth-oriented market, they took the famous Chinese historical figure Zhuge Liang as a prototype and use the energetic comic style to establish the visual tone of the product. Then, they exaggerated his facial expression to reflect the unique chewy taste of the snack, which could also quickly capture the attention of consumers. Finally, They applied the element of Wow to further amplify the emotional expression of the package.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Wow Long Rice Crust exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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