Sound Wave

Sound Wave

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Alexey Danilin achieve international recognition and visibility for their innovative lighting design.

This collection turns sound into an object. Now people can not only hear the melody, but also see and touch it. During the development, the musical composition of Claude Debussy "Prelude No. 3, Wind on the Plain" was first chosen. After that, the music was turned into an image of a sound wave using a special program. It became the basis for the silhouette of the lamp. However, the changes were made to it in order to optimize the design for light properties and requirements for mass production. In the lamp, the elements are put on top of each other to get rid of the glass fasteners.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Sound Wave exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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