Heart Of Attraction

Heart Of Attraction

A' Interactive, Experiential and Immersive Design Installations Award

Discover how PRHow helped Xu Zhecheng achieve international recognition and visibility for their innovative installation design.

This work is an art work inspired by chaos. It shows the beauty and complexity of chaotic system through glass laser engraving technology. The audience is not only able to appreciate the visual charm of the work, but also can intimately interact with the concept of chaos through the gesture interactivity of the lighting. The interactive art experience takes the audience on a thoughtful journey of exploration, blending art, science and philosophy to bring visual and emotional enjoyment to the audience.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning installation. Heart Of Attraction exemplifies the pinnacle of excellence in installation, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning installation