The Drum of Heaven and Earth

The Drum of Heaven and Earth

A' Packaging Design Award

Discover how PRHow helped Chengdu Fenggu Muchuang achieve international recognition and visibility for their innovative packaging design.

The packaging pays homage to historical figures and artistic works, which cleverly integrates a series of cultural elements with modern design techniques, aiming to evoke love for and thinking of traditional culture. The packaging with rich cultural significance and high emotional value improves emotional connection between consumers and the product, and offers them an enhanced interactive experience when they taste the liquor.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. The Drum of Heaven and Earth exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging