Rongbaohang BMW

by Yixian Chen

Award-Winning Interior


Rongbaohang BMW

Rongbaohang BMW

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Yixian Chen achieve international recognition and visibility for their innovative interior design.

The entire project is designed based on a unique and penetrating circular motion line. The ceilings on the first and second floors are covered with blue acrylic transparent panels. The shape not only symbolizes the dynamic driving trajectory of BMW racing cars, but also means flowing water ripples, echoing the water landscape composed of a water curtain and a pool. BMW's iconic three-color slash bar becomes a partition and stands proudly on the waterside, with the noumenon and mirror blended together perfectly, making people experience the movement in static state.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Rongbaohang BMW exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior

Our Services for Yixian Chen

Supporting Excellence in Interior

While this exceptional design's inherent quality made our work easier,
we provided comprehensive support to ensure its recognition reached the right audiences worldwide.

Industry Excellence

Elevating Interior visibility through strategic PR.

  • ✓ Global interior recognition
  • ✓ Strategic interior visibility
  • ✓ Specialized Interior PR

Global Reach

Expanding brand presence across international markets.

  • ✓ Strategic market positioning
  • ✓ Cultural adaptation services
  • ✓ International media exposure

Interior Solutions

Specialized solutions for interior excellence.

  • ✓ Exhibition design
  • ✓ Showroom designs
  • ✓ Retail store design

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Phone: +39 031 4972900

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