Serpentine House

Serpentine House

A' Architecture, Building and Structure Design Award

Discover how PRHow helped POTIROPOULOS and PARTNERS achieve international recognition and visibility for their innovative architecture design.

The architectural gesture of a long L shaped flowing form along the two main edges of the site seeks to create a threshold between the surrounding scenery and the resulting negative, a courtyard of similar scale to the building footprint. This fluid form narrows and widens to create tension with the enclosed courtyard but is rigid along the perimeter of the site, forming a well-defined edge. The building form stretches through a series of large pergolas to cover parts of the courtyard and to create a rather staged sequence of closed, open and semi open spaces.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Serpentine House exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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