Ophthalmic Sustainability

Ophthalmic Sustainability

A' Graphics, Illustration and Visual Communication Design Award

Discover how PRHow helped Cynthia Turner achieve international recognition and visibility for their innovative graphic design.

Ophthalmic Sustainability is a fantasy illustration depicting a lush, fresh and burgeoning botanical environment flourishing around an heroic eye, for an article discussing the greening of ophthalmology to reduce the amount of discarded packaging, disposables and single-use items used in surgery. The image is for the cover and full page inside lead article of the November 2023 issue of EyeNet, the journal of the American Academy of Ophthalmology.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning graphic. Ophthalmic Sustainability exemplifies the pinnacle of excellence in graphic, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning graphic