Hiroshima Dentetsu

Hiroshima Dentetsu

A' Packaging Design Award

Discover how PRHow helped Hajime Tsushima achieve international recognition and visibility for their innovative packaging design.

This souvenir hand towel, sold in Hiroshima City, Japan, holds a deep connection to the city's post-atomic bomb history. It's crafted from recycled origami cranes, symbolizing peace, transformed into rayon threads. The design features two variations: one with tram numbers emerging through a hole, and another with typography forming stairs when unfolded. The towel's pattern represents Hiroshima's prefectural tree, the maple, and its colors mimic the tram's design. These items encapsulate Hiroshima's spirit, conveying a wish for peace.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Hiroshima Dentetsu exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging