Matsu Biennial 2023

Matsu Biennial 2023

A' Event and Happening Design Award

Discover how PRHow helped Matsu Biennial achieve international recognition and visibility for their innovative event design.

Matsu Biennial is a 10 year, 5 part aspirational plan to provide lasting foundations for social design. Its 70 works of mixed-media art and cross-disciplinary creation across 9 curatorial projects take on the challenges of sustainable regional development. Matsu's Cold-War era tunnels, war zone archives, Eastern Min tradition, architecture, and language sees 200 households practicing winemaking tradition, inspiring the theme Ruby Red After Summer. The Biennial transforms art into the yeast to give rise to suppressed voices and turn Matsu into a base for art and design.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning event. Matsu Biennial 2023 exemplifies the pinnacle of excellence in event, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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