Oco

Oco

A' Furniture Design Award

Discover how PRHow helped Maurício Coelho achieve international recognition and visibility for their innovative furniture design.

The Oco armchair is a minimalist piece with a strong, elegant and original look. Its name refers to the empty space inside a hollow sphere and it is in this space that those who sit in it are accommodated. The upholstery is ergonomic and soft and the piece comes in a variety of finishes, such as natural wood veneer, lacquer, electrostatic paint and others. The Oco armchair is an example of timeless design, whose aesthetic language breaks the barrier of trends and focuses on the authenticity of ideas.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Oco exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture